What You Should Include in Your Marketing Budget: Print Branding
- Lisa Quevedo
- Feb 9
- 3 min read
As the new financial year approaches, businesses across South Africa are crunching numbers and refining their strategies. While digital channels often dominate the conversation, savvy marketers know that tangible, high-quality branding remains a cornerstone of brand trust.
If you want your brand to be amplified and remembered, your next marketing budget needs to include a mix of portable, permanent, and promotional print solutions.
Here is a breakdown of the essential categories to distinguish your brand in the coming year.
1. Apparel and Team Identity
Outfitting your team is more than just providing a uniform; it’s about creating unity and turning every employee into a brand ambassador. Whether for internal use or resale, quality garment printing including Heat Transfer Vinyl (HTV) and Direct-to-Film (DTF), fosters professionalism and distinguishes your company from the average day walker.
T-shirts & Uniforms:
Ideal for daily wear and events to showcase your brand's unity.
Techniques: Choose from embroidery, sublimation, HTV or DTF for vibrant, long-lasting designs that don't fade after the first wash.
Contact us to quote for your annual marketing budget.
2. Corporate Stationery and Desktop Essentials
Professionalism is found in the details. In an increasingly digital world, a physical business card or a high-quality presentation folder still holds significant weight when building professional networks.
Item | Primary Purpose | Impact |
Business Cards | Networking & Credibility | Essential for fostering direct, personal relationships. |
Presentation Folders | Organisation & Pitching | Keeps information accessible and adds a premium feel to proposals. |
Branded Notebooks | Corporate "Swag" | High perceived value; keeps your brand on their desk daily. |
Desk Calendars | Daily Brand Presence | A practical tool that reinforces your presence 365 days a year. |
3. Large Format and Site Signage
If your business has a physical or mobile location, your budget must account for large-scale visibility. From posters to architectural plans, high-quality prints ensure your vision is readable and professional.
Banners & Billboards:
Capture your target market’s attention on highways or outside your premises. If you have a mobile site such as a Coffee Cart or a Food Trailer – this remains as important. Big, bold and visible! Remember the first rule of marketing: “location location location”. Well, let’s just say, location means nothing if we don’t know you’re there.
Window Graphics:
Transform plain glass into advertising space while providing privacy and reducing glare.
Chromadek Signage:
A durable, cost-effective outdoor solution for long-lasting, vibrant finishes.
Pro Tip: Don't ignore your interior. Use wall art in your office or retail space to motivate staff and create a more inviting environment for visitors.
Contact us to quote for your annual marketing budget.
4. Stickers, Labels, and Retail Impact
Packaging is often the first physical touchpoint a customer has with your product. Custom stickers and labels are a smart way to distinguish your retail packaging and make your items stand out on competitive shelves.
Professional branding options for product-based businesses include:
Durable Labels: Waterproof and sun-resistant vinyl for jars, bottles or boxes.
Promotional Stickers: Perfect for sealing bags or adding to orders like a free license disc sticker.
Use every opportunity to promote your product and distinguish yourself from your competitors.
5. Portable and Mobile Branding
Why pay for a static billboard when your transport can become a moving one? Vehicle branding is one of the most effective ways to promote your business while on the move. Brand your boat, surfboard, car, fleet, truck or trailer with vinyl vehicle branding.
Magnets:
Ideal for temporary branding or for contractors using personal vehicles.
Decals:
Perfect for decorative and informative purposes, ensuring your contact details are always visible.
Event Branding:
Ensure your budget covers gazebos and pull-up banners for exhibitions and outdoor promotions.
Annual Marketing Budget Checklist
Before you hit "submit" on your next budget, ensure you have accounted for these essential items:
[ ] Employee Identity: Uniforms, branded t-shirts, and name tags.
[ ] Client Relationship Tools: Branded mugs, notebooks, and desk calendars.
[ ] Sales Collateral: Flyers, brochures, and presentation folders.
[ ] Operational Prints: Training manuals, books, and architectural plans.
[ ] Site Presence: Window graphics, wall art, and outdoor signage.
[ ] Mobile Branding: Vehicle magnets and vinyl decals.
[ ] Event Equipment: Gazebos, banners, and exhibition stands.
Amplify Your Brand
Empower your brand at every touchpoint with our comprehensive suite of branding solutions. From turning apparel into statements to transforming vehicles into mobile billboards, Campus Solutions is your complete branding hub for amplifying visibility across every medium.
Ready to finalise your figures?
Contact us for a quote today to ensure your budget is approved and your brand visibility increases!
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